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The 21st China International Food and Beverage Exhibition
On September 28, the 21st China International Food and Beverage Exhibition (hereinafter referred to as "SIAL China" or "Chinese Food Exhibition") was grandly opened at the Shanghai National Convention and Exhibition Center. China Food Expo is co-spons...
The 21st China International Food and Beverage Exhibition
On September 28, the 21st China International Food and Beverage Exhibition (hereinafter referred to as "SIAL China" or "Chinese Food Exhibition") was grandly opened at the Shanghai National Convention and Exhibition Center. The China Food Expo is co-sponsored by the Commercial Development Center and the French Gaomei Aibo Exhibition Group. The exhibition area of ​​the exhibition exceeds 100,000 square meters and there are 2,200 exhibiting companies.
As the largest food exhibition in Asia and the third largest in the world, it includes pavilions from 23 countries and regions including the United States, Spain, South Korea, Chile, Australia, Japan, Brazil, Canada, France, Indonesia, Ireland, Italy, New Zealand, and Switzerland. Local representatives were sent to participate in the exhibition, and more than 50 representatives from consulates of more than 20 countries also attended the exhibition.
This exhibition will set up snack foods, comprehensive imported foods, high-end beverages, dairy products, functional nutritional foods, green agricultural products, aquatic products, meat, cold chain frozen foods, wine and alcoholic beverages, high-end oils and condiments, convenience The 13 theme exhibition areas, including food and pre-made dishes, catering utensils and packaging, have also received strong support from professional organizations. According to reports, the Foreign Economic Cooperation Center of the Ministry of Agriculture and Rural Affairs, China Aquatic Products Circulation and Processing Association, Shandong Provincial Department of Commerce, Zhejiang Provincial Department of Agriculture and Rural Affairs, Fujian Provincial Department of Commerce, Shanghai Municipal Commission of Agriculture, Jilin Provincial Department of Commerce, China Council for the Promotion of International Trade, Heilongjiang The Provincial Committee, Changchun Municipal Bureau of Commerce, Ningbo Free Trade Zone, Dongguan Municipal Bureau of Commerce, Yunnan Lincang High-tech Industrial Development Zone, Weihai Importers Association, Xiamen Food Industry Association, and Jinjiang Food Industry Association all organized groups to participate. The food and beverage industry has many innovations and great challenges. In order to conform to the development trend of the industry, a number of summit forums were also held during the same period of this exhibition, and in-depth thought collisions were conducted around hot industries and hot topics.
   It is understood that to adapt to the consumption changes under the dual-cycle trend at home and abroad, to effectively reduce logistics costs, accelerate the circulation of domestic market factors and commodities, open up the logistics barriers between economic sectors, and further reduce the time and economic costs of national circulation of commodities and factors. At the same time, accelerating the digitalization, intelligent transformation and cross-border integration of traditional circulation enterprises, and promoting the development of new technologies, new formats and new models in the circulation field, which also play an important role in the development and efficiency of the food and beverage industry. The China Food Exhibition held a supply chain conference on the day of the opening. The conference was attended by well-known experts from OATLY, JD Cold Chain Logistics, Tianjin Development Zone, Xiamen C&D Food Supply Chain, Chengrong Technology and other industries. Participants shared , Explore topics such as supply chain innovation, technology and digital intelligence, and empower enterprises to optimize their supply chains.
   During the epidemic, consumption content, consumption scenarios, and the application of new ways have attracted attention, and emerging consumption driven by new technologies such as 5G and artificial intelligence has emerged. At the Global New Retail Summit held on September 29, China Food Expo invited Nielsen China, CICC Capital, Tmall International, Shangtang Technology, Daily Fresh, Qiaqia Food, Laiyifen, Golden Monkey Food and other well-known brands The executives of the company will discuss with the professional audience and media reporters the new opportunities brought by the consumer behavior under the dual cycle and the consumer market reform.
   In addition to high-end conferences, the innovation competition organized by China Food Expo has always received great attention from the industry. The innovation competition invites industry experts, scholars, media, and consulting institutions to form an independent jury. Combining the consumption habits and market trends of different countries and regions around the world, starting from the five dimensions of pleasure, health, health care, convenience, and environmental protection, one is selected. Approved the most innovative food and beverages of the year. The award-winning food and beverages have been sought after by the industry in the market every year. The "Gourmet Kitchen" jointly created by the China Food Show and the culinary authority WACS has always been sought after by the industry. There are 8 chefs participating in the competition from Japan, Italy, Mexico, Hong Kong, Nanjing, Yantai, Shenyang and Chongqing. Challenges. On the first day of the competition, all teams showed their superb cooking skills. The competition will continue on the 29th to showcase the gluttonous feast of the wonderful collision between rare ingredients and chefs.
   China Food Exhibition and China Aquatic Products Circulation and Processing Association jointly organized a three-day seafood feast, cooked by star chefs, and exchanged trends and hot topics in the aquatic industry.
   China Food Expo live delivery event will also be a highlight during the exhibition. Well-known anchors will be invited to the China Food Expo Douyin live broadcast room to increase accurate live broadcast exposure through online operations. Strongly break through the traditional B2B single marketing model, and create a new online and offline marketing operation scenario for exhibitors. Companies participate in the China Food Expo to obtain the latest industry trends, negotiate business cooperation with accurate channel distributors, and join online marketing exposures to truly achieve integrated and comprehensive marketing and promotion.
In 2020, the food retail industry after the epidemic is undergoing tremendous changes: more and more traditional retail companies are rapidly changing their strategies, and on the basis of consolidating their original businesses, they continue to carry out digital and intelligent transformations, and produce products based on consumer behavior changes. Innovation, technological innovation, and the application of new technologies such as Internet of Things technology, Internet big data and artificial intelligence technology to enhance the core competitiveness of enterprises.
As a platform and bridge connecting enterprise innovation, one of the organizers of China Food Expo, Director of the Business Development Center Liu Yingxia, expressed the hope that with the strong support of friends at home and abroad, China Food Expo can become a more integrated and closer to market demand. , Build a more efficient dialogue platform for the innovation, exchange and cooperation of the Chinese and foreign food industries, and work with everyone to create a prosperous and beautiful future for the world's food industry.
   After 20 years of development, China Food Expo will also devote itself to knowledge and practice, to carry forward the past, continue to maintain the leading edge of innovation, and grow together with the industry.


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